While we are about to close the 1ST IMGA SEA call for entries, we wanted to look into the gaming industry in Singapore. Based on the latest research of Newzoo, mobile gaming industry in Singapore generated 294.1 million dollars in 2016. Among this, 3.1 million mobile gamers earned 16.1 million dollars within the mobile games market, representing 55% of the total market. This performance gives Singapore the 22nd place in the global ranking for mobile revenue. The final fact is about the paying mobile gamers, Newzoo report indicates that only 32% of mobile gamers in Singapore will contribute to the game consumption.
In this regard, we invited Teo Chor Guan to share her vision about Singapore gaming industry.
A few words about yourself?
My name is Teo Chor Guan. I used to be the Program Director for the Singapore-MIT GAMBIT Game Lab, which focused on innovation and experimentation in game play. I have about 20 years in the gaming sector, ranging from commercial experience to academic and research. My previous jobs include being a Technical Director in Electronic Arts Canada and Software Engineering Manager in Lucasfilm Animation Singapore.
Singapore is one of the biggest markets for mobile gaming in SEA. Can you tell us Singaporean players’ secrets and favorite habits when they play mobile games?
I think most players tend to play on the go (taking public transport) : thus they tend to play games that are shorter in duration. Most of them tend to play more.
What are the 3 most popular mobile games in Singapore at the moment?
I believe its Pokemon Go , Slotmania and Clash of Clans .
What tips would you give to European / US developers if they want to launch a successful game in Singapore?
I believe Singapore players have similar taste to US and European players (as seen from the most popular games that are still trending). It has to be free to play usually (as per most mobile games now), Most Singaporean gamers fall into 2 categories: The more hard core players will prefer COC types of games while the casual gamers tend to be looking at slot/puzzle type genres.